Focus On What Matters Most
GoToCollegeFairs offers simpler, faster, more reliable ways to collect data from interested students and educate them about your school.
With almost 20 years developing solutions for colleges, students, counselors, and fair/event planners, the relationships we’ve built are just as important as the technology. Yes, we know the college search process because we’ve helped define the process to make it smarter from start to finish.

Helping Students Find Fit More Easily
The SmartFair Student app changes the college fair experience from random wandering to the start of understanding fit. Through “My Matches,” “AI Assistant,” and “My Fair Plan,” the app guides students to make an informed plan of who to visit and what questions to ask. “College Fair Map” will highlight your booth on the floor plan. No more feeling overwhelmed, wandering around, and hoping for a good conversation. It’s never been easier for students and families to start a real college search at the college fair.
NEW LEAD TYPE ONLY AVAILABLE IN THE APP :
“Share My Info” allows students to push their lead data into your college’s lead portal even if they don’t get a chance to see you at the fair. This new lead source will be clearly marked in your lead data so you can follow up intentionally.
Other benefits for colleges:
- “AI Assistant” provides details like costs, admissions, enrollment information, fields of study/majors, athletics, and campus facts. All AI data is from trusted sources (EADA, IPEDS, etc.) so you know your college will always be presented accurately.
- Enables pre- and post-fair communication with students, making it easy to connect and submit information, test scores, and admissions details.
- Optimizes the fair day experience with bus schedules, booth maps, and even starter questions they care about.
TALK TO YOUR FAIR ORGANIZERS TODAY ABOUT SWITCHING TO GOTOCOLLEGEFAIRS FOR THE BEST STUDENT/COLLEGE EXPERIENCE.
Quantity or Quality… How about both?
Think of our College Matchmaking® tool as a college counselor with an AI-powered brain.
On average, colleges get 10 times more leads when College Matchmaking® is used. And it’s not just volume. We help you connect with the right students based on five key fit and retention factors that typically determine whether a student is a good match and will stay at your school until they graduate.
College Matchmaking® also helps schools and students find each other earlier in the college search cycle. That translates to more opportunities to build relationships, more applications, higher enrollment, and better retention rates.
Meaningful Convos, Reliable Data – At College Fairs and High School Visits
With the GTCF MobileScan App, capture student data at college fairs and high school visits by scanning student barcodes instead of making students fill out paper cards (OMGH, those cards!). No more depending on the accuracy of an exhausted student worker entering data after pulling an all-nighter. The data stays intact because it’s electronically transmitted, not written by or typed in by humans.
Colleges meet more students at the fair when info is exchanged instantaneously because students move faster from one table to the next. Talk to students’ faces, not the tops of their heads while they fill out a card.
Bring It Home. Literally.
Final decisions about college are often made after an on-campus visit. This is where you engage students on a personal level and make your campus feel like home. Our event planning software allows you to focus on the “wow” factor instead of the myriad of details that make events happen. Simplify registration, marketing, planning, execution, reporting, and more by letting our on-campus event software do the work.



