Tips & Tools for College Reps

How Strengthening Ties with Employers Can Boost Undergraduate College Enrollment
As postsecondary costs go up and enrollments go down, it’s becoming ever more imperative for colleges to demonstrate that the education they provide will lead to students’ ultimate aim: getting a job. One way to do this is, of course, by imparting valuable knowledge and critical thinking skills students will need to succeed in the …
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Why Your Graduate Admissions Office Should Be Attending Virtual College Fairs
Graduate enrollment rose in 2020 and 2021, but that doesn’t mean admissions officers can rest on their laurels. With undergraduate admissions falling behind, colleges and universities with graduate programs are relying on those student admissions more than ever. Unfortunately, while expectations have risen, few graduate admissions offices have seen an influx of new resources. This …
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Five College Admissions Strategies to Overcome Birth Dearth
During the 2008–2009 economic recession, the already declining birthrate took an even bigger hit. This decline, known as “birth dearth,” has been affecting colleges for years; fewer babies means fewer high school graduates and, ergo, fewer college freshmen. And now that those 2008-2009 babies are approaching the end of their high school careers, the birth …
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Should Your Admissions Office Consider Direct Admissions
With financial challenges, alternative career paths, and birth dearth leading to shrinking freshman classes, colleges must find new ways to increase student recruitment in order to remain solvent. One method that has begun to gain traction in the United States is direct admissions. In this admissions process, the roles of the college and the student …
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3 Ways to Show Students They Can Afford Your School
By now, it’s a well-known problem: rising college costs have increasingly become a barrier to college enrollment. Since 2003, U.S. News reports that tuition and fees have risen by 134% at private universities and 175% at in-state public universities. Inflation of course has contributed, but that index has only increased by 65% in the same …
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Four Tech Strategies to Beat Birth Dearth and Recruit Students Who Fit
The competition for students in higher education is fierce, and it will get even fiercer due to the birth dearth from the 2008 recession. The sharp decline in births that year has translated to fewer high school students graduating and attending college, leading to challenges for the college recruiter profession. With an ever-smaller applicant pool, …
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