Tips & Tools for College Reps

Should Your Admissions Office Consider Direct Admissions
With financial challenges, alternative career paths, and birth dearth leading to shrinking freshman classes, colleges must find new ways to increase student recruitment in order to remain solvent. One method that has begun to gain traction in the United States is direct admissions. In this admissions process, the roles of the college and the student…
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3 Ways to Show Students They Can Afford Your School
By now, it’s a well-known problem: rising college costs have increasingly become a barrier to college enrollment. Since 2003, U.S. News reports that tuition and fees have risen by 134% at private universities and 175% at in-state public universities. Inflation of course has contributed, but that index has only increased by 65% in the same…
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Four Tech Strategies to Beat Birth Dearth and Recruit Students Who Fit
The competition for students in higher education is fierce, and it will get even fiercer due to the birth dearth from the 2008 recession. The sharp decline in births that year has translated to fewer high school students graduating and attending college, leading to challenges for the college recruiter profession. With an ever-smaller applicant pool,…
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College Entrance Exams: Keep Them or Quit Them?
Since their conception, the SAT and ACT have been required as part of undergraduate college admissions; high schoolers take the tests to prove their level of preparedness with college entrance exams. However, in 2019, the COVID-19 pandemic forced a nationwide pause on standardized testing. According to the Common Application, the nonprofit behind the standardized college…
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Six Virtual Strategies to Recruit International Students
With a projected 8 million students enrolling in higher education institutions outside of their home country by 2025, the time to solidify an international student recruitment strategy is now. International students bring invaluable cultural diversity and perspectives to campus, enriching the learning experience for all students and preparing them to engage with a diverse future…
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Four Ways to Increase Diversity in Your Student Recruitment Efforts
University is the place where students can start to think and dream bigger—and a diverse student body can help them accomplish that. A meta-analysis published in Review of Educational Research found that students who interacted with racially and ethnically diverse peers showed significant gains in cognitive skills like critical thinking and problem-solving. But student diversity…
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