Tips & Tools for College Reps

College Fair Planning 101
When planning for a college fair for recruiting students, your guiding question should always be… “What do the students in my area need to achieve a successful college-to-career journey?” To answer this question, start by getting the information from the source – HIGH SCHOOLS! Talk with counselors, principals, and students. From casual conversations to more…
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6 Ways to Enhance Your College Recruitment Strategies
College recruiting is getting tougher every year. On top of the pandemic’s blow to enrollment, tuition costs keep rising, and the pool of students from which to recruit keeps shrinking. When the competition is this fierce, it’s imperative that you continue to fine-tune your college recruitment strategies. Here are six ways to level up your…
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Recent College Admissions Trends (and How to Beat the Odds with College Enrollment Decline)
When it comes to college admissions, name-brand (e.g., Ivy League, NCAA Division I) schools are finding their footing amidst a difficult landscape. However, this only accounts for a few of the thousands of colleges nationwide. Enrollment in U.S. higher education institutions is, unfortunately, continuing its downward trend; fall 2022 saw another 1.1% decline compared to…
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How Strengthening Ties with Employers Can Boost Undergraduate College Enrollment
As postsecondary costs go up and enrollments go down, it’s becoming ever more imperative for colleges to demonstrate that the education they provide will lead to students’ ultimate aim: getting a job. One way to do this is, of course, by imparting valuable knowledge and critical thinking skills students will need to succeed in the…
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Why Your Graduate Admissions Office Should Be Attending Virtual College Fairs
Graduate enrollment rose in 2020 and 2021, but that doesn’t mean admissions officers can rest on their laurels. With undergraduate admissions falling behind, colleges and universities with graduate programs are relying on those student admissions more than ever. Unfortunately, while expectations have risen, few graduate admissions offices have seen an influx of new resources. This…
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Five College Admissions Strategies to Overcome Birth Dearth
During the 2008–2009 economic recession, the already declining birthrate took an even bigger hit. This decline, known as “birth dearth,” has been affecting colleges for years; fewer babies means fewer high school graduates and, ergo, fewer college freshmen. And now that those 2008-2009 babies are approaching the end of their high school careers, the birth…
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