Make College Fairs Better for Everyone!
College fairs have so many stakeholders and different needs to fulfill. Colleges don’t just need leads, they need qualified leads. Students need to find the right schools, and fast. And you need to pull it all together in seemingly effortless fashion.
We have tools to make the college fair experience more rewarding, more beneficial, more personal, and less stressful for students, fair planners, counselors, and college reps. See if we can’t help you sleep a little better at night.
Reimagining Fair Engagement for Students and Colleges
The SmartFair app gives students and other attendees everything they need to get the most out of a college fair. “My Fair Plan” guides students through a quick interview to create a completely customized plan for fair day, including which colleges fit them best (with percentages to perfect match), what order to visit them in (event map layout order or best-match order), questions to ask the reps at the booth, private notes, and more, to ensure that the student’s fair is meaningful, easily navigated, and stress-free. The app’s features create engagement opportunities before, during, and after the fair to extend the time students and colleges can connect. The app is branded with your fair organization logo and colors: it’s all yours.
Before the fair:
- “Fair Information” provides hours, venue, parking, session or workshop program, and even the expected weather conditions for the event.
- “AI Assistant” answers questions to compare colleges and narrow the search.
- “My Matches” shows colleges that fit the student-selected desired campus attributes
- “Favorites” narrows the list based on student interest
- “My Fair Plan” creates a step-by-step approach for each individual
During the fair:
- No cell phones? No problem. “My Fair Plan” will email students (and parents, counselors, whomever) a PDF of the customized plan.
- All app features work together to provide the student a guided, supported experience. Students get scanned, take notes, mark favorites, find specific schools, view the bus schedule and available workshops, get fair announcements, and chat with AI as they move through the fair.
After the fair:
- Not enough time to see all the colleges? “Share my Info” lets students send their lead information to any participating colleges to show interest, even if they didn’t have time to connect personally at the fair.
- “Post Fair Summary” provides a PDF of all interactions, including a summary of “My Fair Plan” with visited or skipped stops, other colleges visited, student notes, favorites, AI conversation transcripts, and more.
There’s Got to Be a Better Way… Right?
College fairs aren’t easy to pull off. You have a lot of moving parts between colleges, students, parents, and counselors. Some register, prepare, and show up. Others don’t. Some read emails and even respond. Others don’t.
You have the planning, marketing, communication, execution, and reporting under your umbrella, and you have different tools that don’t always play nicely together. And college fair planning might not even be your main job. Sometimes adding fair planning to your plate feels like a heaping side dish of stress.
Why Fair Planners ♥ Our Software
Simple
It’s so easy to use. We’re talking psychic-level intuitiveness here. Click, drag, boom.
VERSATILE
Manage registration, payments, communication,
speakers, sessions, and more.
INTELLIGENT
Our overachieving software does the tedious work so you can focus on actual people.
FAR-REACHING
Include more colleges and offer unlimited info sessions. Online events have no limits.
INSIGHTFUL
What do you want to know? Use post-fair data and analytics to get the answers.
PROFITABLE
Make a buck or two by setting your own pricing and casting a wider sponsor net.
Cupid’s Got Nothing on Us
Our College Matchmaking® tool connects colleges and students based on five fit and retention factors. Schools can fill their application funnel with 10 times more (on average, and yes, this data blew us away, too!) qualified leads. Students can focus on schools that have what they’re looking for, and you look like the hero that you are. Win-win-win.
Lose the Cards. Get the App.
No more paper cards! With the GTCF MobileScan App, colleges can collect student data by scanning a barcode. Students and colleges can spend more time getting to know each other and colleges won’t have to worry about data integrity. Mobile scanning also allows you to track a wide range of fair metrics that can be used to analyze your college fair and improve the next one.
